What To Do When Things Slow Down in Your Business

Water moves with Earth’s natural tides in an ebb and flow, in response to the pull of the moon.  

Life, nature, animals all follow the Universal Law of “A time to reap and a time to sow,” and “A time to work and a time to rest.” Just like the ebb and flow of the tide, life follows a system of cycles.

My cats are the best at modeling that ebb-flow lesson every day. They play until they are tired, and then take a full vacation on a sunny window ledge in a quiet room or an empty, cozy chair. 

The ebb and flow can be felt internally and outwardly. It is a cycle. 

Night-day, dark-light, hot-cold, sleep-wake. Cycles. 

There’s a tidal ebb and flow to everything in life, including your business.   

It is totally normal and okay. 

Sometimes you might find that you have a lot of energy for creating content, marketing, getting your message out, writing, and spending time talking with people about your work or delivering your live course or doing live client calls.

Other times you are more internal and contemplative, spending time working on your business, pulling together your next class, your packages, or dreaming about what your next goals are going to be.

Inward-outward, ebb-flow, Yin-Yang.

Sometimes your outward efforts seem like they aren’t fruitful at bringing in new clients. Things seem to slow down. You might have a drop in your income and you can’t think of what to write about next. Maybe you just aren’t feeling motivated. You might have thoughts that you’re not sure you want to do this anymore.  

No worries, it is part of the ebb and flow.  

What do you do when you’re in that part of the cycle?  

First, you need to know that if this is happening for you, it is completely natural and totally normal - it is reflected everywhere around you in Nature!  

Be gentle with yourself and give yourself the respect that you give the seasons, the ocean, your sleeping cat, the dormant trees in the winter.

Honor the ebbs and flows in your business cycle and use those times in ways that are rejuvenating and potentially productive in unsuspecting ways.